Starwood Hotels Launches One-Stop Travel Website that Awards Loyalty Program Members with Each Booking
New Starwood Hotels Plus Site Packages Hotel Rooms with Flights, Car Rentals and Trip Activities at More than 1,000 Starwood Hotels and Resorts Around the World
WHITE PLAINS, NY and SAN FRANCISCO, CA – June 28, 2010 – Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and ezRez Software, Inc. have launched Starwood Hotels Plus (www.SPGHotelsPlus.com), a one-stop travel site where guests can book Starwood hotel rooms packaged with flights, car rentals and trip activities, through one single transaction provided by ezRez. While the site is open to all travelers, upon each booking, members of the Starwood Preferred Guest program will receive 500 points for each room night. Leveraging a real-time pricing system, ezRez offers guests the best rate available on all travel elements of their trip.
Travelers can visit spghotelsplus.com to book a complete trip at more than 1,000 Starwood properties all over the world, including its renowned brands St. Regis, W, Le Meridien, Luxury Collection, Westin and Sheraton, as well as the recently launched Aloft and Element hotel brands.
"Starwood Hotels Plus provides guests with the convenience of booking all their travel needs via a single transaction on a trusted Starwood site," said David Godsman, Vice President, Global Web at Starwood. "We chose to partner with ezRez to provide flights, car rentals and trip activities because their system uses real-time pricing, which means our guests will always be offered the best available price on every portion of their travel package."
"The Starwood brand is known throughout the world for its luxury hotels and resorts," said John Swanciger, Senior Vice President, Sales & Marketing at ezRez. "Starwood Hotels Plus provides yet another opportunity for the company to engage loyal guests who recognize and trust the Starwood corporate name."
Created in 1999, Starwood Preferred Guest is an industry leader among hospitality loyalty programs. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights and thelobby.com, and now Starwood Hotels Plus, SPG has the most knowledgeable and passionate membership base in the hotel loyalty space. By offering No Blackouts on standard rooms at 940 participating properties, No Blackouts on hundreds of airlines, and once in a lifetime experiences through SPG Moments, the program has proven to be a big draw for the world's most frequent travelers and a significant competitive advantage for Starwood.
Starwood and ezRez partnered in 2008 to introduce SPG Flights (www.spg.com/flights), the first hotel loyalty program to offer members flight redemption on more than 350 airlines with no blackouts. Starwood also uses ezRez to distribute hotel rooms to ezRez's airline partners, which include American Airlines, Delta Air Lines, and United Airlines.
About Starwood Preferred Guest
The SPG program's breakthrough policy of No Blackout Dates at the world's most sought after collection of hotels, reinvented the hospitality loyalty program when it launched in 1999. By creating a program centered on its members, SPG has developed the most passionate and knowledgeable membership base in the hotel loyalty space. Through its use of new technologies and innovative channels such as SPG.com, SPG.com/stayconnected, SPG.com/flights, thelobby.com and others, SPG continues to innovate and lead the industry. By offering No Blackouts on standard rooms at 940 participating properties, No Blackouts on hundreds of airlines, and once in a lifetime experiences available through SPG Moments at spg.com/moments, the program has proven to be a big draw for the world's most frequent travelers, and a significant competitive advantage for Starwood. For more information about Starwood Preferred Guest please visit SPG.com or call (877) - STARWOOD.
About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1000 properties in nearly 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis(R), The Luxury Collection(R), W(R), Westin(R), Le Meridien(R), Sheraton(R), Four Points(R) by Sheraton, and the recently launched Aloft(R), and Element SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.
About ezRez Software, Inc.
ezRez Software, Inc. enables its partners to sell any combination of travel products including air, car, hotel, trip activities, packaging and travel insurance to anyone, anywhere in the world. Its Software-as-a-Service (SaaS) platform allows clients to easily launch online travel agency functionality with the look and feel of a customized implementation at a fraction of the cost. ezRez provides access to more than 200,000 travel suppliers and its clients include some of the world's largest airlines, hotels, travel agencies and banking loyalty programs such as AirAsia, American Airlines, American Express, JetBlue, LAN Airlines, Starwood Hotels & Resorts, and United Airlines. Based in San Francisco, ezRez was founded in 2003 and has secured $17.1 million in venture funding led by Canaan Partners with participation from Azure Capital Partners. For more information visit www.ezrez.com.
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